Be beautiful
Cool, awesome, professional, contemporary? I get it. With a twist maybe? Setting the right vibe and tone to connect with your audience is key.
Visual identity design
Logos, art direction and style guides
Logo love
Before starting logo sketches, I usually listen to where your brand is now and where you want it to be. I don't spend a million years on research — instead, I want the client to be in on the creative process asap. As a basis for brainstorming, I ideate, sketch, and start over. That brings out good ideas, and often, the client sees things I didn’t and vice versa. What's better than ending up with a great result that you made together?
Every time, I’m reminded just how rewarding logo creation can be 🫠
Style guidance
For a cohesive outcome, I deliver visual specs, dos and don'ts, color palettes, typography advice, graphical moodboards, style elements, and ideas for both on-screen and printable media. This helps everyone remain aligned when it comes to brand aesthetics. Consistency goes a long way.
Real off the bat
Depending on your roadmap, it can be helpful to do a preliminary exercise on upcoming artifacts like a website or product packaging to evaluate the visual impact early on.
Some projects where I provided Visual identity design:
Ticketmatic
A major brand and UX upgrade for the leader in ticketing
Manamanapp
Solidifying an ad-hoc team into a unique service brand
Refinable
Kickstarting a crypto pioneer with identity and product design